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"What is a community manager" #document http://bit.ly/1g5SI3C
In this context, of an RC Innovation Center…
What is a community manager - Part 1 - Role - Description, brief
- Outreach from the community
- Bringing people in physically, virtually,and in thought
- Keeping people involved
- Running community events
- Coordinating people to speak at events
- Being the center of attraction and communication for the community
What is a community manager - Part 2 - Responsibilities
- Develop a playbook,
- Relatioships - Contiously ignite and foster relationships amongst members of the community, businesses in the community, educational institutions and non-profit organizations in the region.
- Methods - Some of the methods to use: live events, virtual events (e.g. webinars)
- Formats - Some of the formats to use: panels, unconferences, classes, meetups, story telling, TEDx (or TEDX-like) presentations, Lightning talks. etc.
- Networking - Attend other organizations’ events, regionally, and nationally.
- Focus first on people, then on technology.
- Repeat
What is a community manager - Part 3 - Playbook
Based on the community needs *and* keeping in mind those things that members need, but don’t always know that they need...
- Plan
- Start with, in parallel:
- Develop a virtual presence (e.g. website,social channels) - 2 months
- Develop a potential calendar of live and virtual events - 2 months
- Develop initial programming - speakers, topical education
- Schedule events, 6 months worth of frequently run virtual/live events, including at least one large event - 2 months
- Run with the above - monthly
- Re-evaluate, and Revise as needed - monthly
- Repeat.
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