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How to create a successful Power User Program?
What is the difference between a Power User, versus Influencer, vs Super Fans? How do you distinguish each group?
Let's start off with a few references...
- "Also we're hopeful that the super influencer demographic will become a bit more representative, over time. Here at ReadWriteWeb we try to encourage the use of the very latest web technologies in The Real World - for example see our overview of the recent DEMOfall08 conference, which we felt showcased some promising real world applications. We hope that trend continues too." (Are You a Super Influencer?) http://www.readwriteweb.com/archives/super_influencer.php
- "Influencer marketing, (also Influence Marketing) is a form of marketing that has emerged from a variety of recent practices and studies, in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole. It identifies the individuals that have influence over potential buyers, and orients marketing activities around these influencers." (Influencer marketing - Wikipedia, the free encyclopedia) http://en.wikipedia.org/wiki/Influencer_marketing
- "1. A power affecting a person, thing, or course of events, especially one that operates without any direct or apparent effort: relaxed under the influence of the music; the influence of television on modern life.
2. Power to sway or affect based on prestige, wealth, ability, or position: used her parent's influence to get the job." (Influencer - definition of Influencer by the Free Online Dictionary, Thesaurus and Encyclopedia.) http://www.thefreedictionary.com/Influencer - "Influence the Influencers. If you’ve hung around in PR circles you’ve heard this phrase. But what does it mean in today’s digital age?" (On Being an Influencer and Marketing as Media | @NewCommBiz) http://www.newcommbiz.com/on-being-an-influencer-and-marketing-as-media/
- Discuss: Why Social Media Is A Bad Measure of 'Influence' (adage.com)
- HOW TO: Connect Your Brand to the Right Online Influencers (mashable.com)
- How important are influencers? (scalableintimacy.com)
- on video game reviews and the power and influence of marketing (wilwheaton.typepad.com)
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