Eric Herberholz (erich13): May 2011

Tuesday, May 31, 2011

From TheCR: The 2011 State of Community Management Report: Best Practices from Practitioners

Image by jimstorer via Flickr

The 2011 State of Community Management Report: Best Practices from Practitioners, from the Community Roundtable (TheCR).

Last year social business came of age as organizations got serious about executing in a new, more interactive and collaborative way. These organizations understand that using social technologies successfully requires both business process adaptation and people that understand how to manage these new social environments – at both a tactical and a strategic level. The conversation is no longer primarily about technology but about doing business effectively in a new communications environment. Community management is a critical element of managing networked environments effectively.

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Power User, versus Influencer, vs Super Fan

Influencer Marketing: Who Really Influences Yo...

Image by freshelectrons via Flickr

How to create a successful Power User Program?

What is the difference between a Power User, versus Influencer, vs Super Fans? How do you distinguish each group?

Let's start off with a few references...

"Also we're hopeful that the super influencer demographic will become a bit more representative, over time. Here at ReadWriteWeb we try to encourage the use of the very latest web technologies in The Real World - for example see our overview of the recent DEMOfall08 conference, which we felt showcased some promising real world applications. We hope that trend continues too." (Are You a Super Influencer?) http://www.readwriteweb.com/archives/super_influencer.php
"Influencer marketing, (also Influence Marketing) is a form of marketing that has emerged from a variety of recent practices and studies, in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole. It identifies the individuals that have influence over potential buyers, and orients marketing activities around these influencers." (Influencer marketing - Wikipedia, the free encyclopedia) http://en.wikipedia.org/wiki/Influencer_marketing
"1. A power affecting a person, thing, or course of events, especially one that operates without any direct or apparent effort: relaxed under the influence of the music; the influence of television on modern life.
2. Power to sway or affect based on prestige, wealth, ability, or position: used her parent's influence to get the job." (Influencer - definition of Influencer by the Free Online Dictionary, Thesaurus and Encyclopedia.) http://www.thefreedictionary.com/Influencer
"Influence the Influencers. If you’ve hung around in PR circles you’ve heard this phrase. But what does it mean in today’s digital age?" (On Being an Influencer and Marketing as Media | @NewCommBiz) http://www.newcommbiz.com/on-being-an-influencer-and-marketing-as-media/

Zemanta helped me add links & pictures to this email. It can do it for you too.

Posted via email from erich13's posterous

Power User, versus Influencer, vs Super Fan

Image by freshelectrons via Flickr

How to create a successful Power User Program?

What is the difference between a Power User, versus Influencer, vs Super Fans? How do you distinguish each group?

Let's start off with a few references...

"Also we're hopeful that the super influencer demographic will become a bit more representative, over time. Here at ReadWriteWeb we try to encourage the use of the very latest web technologies in The Real World - for example see our overview of the recent DEMOfall08 conference, which we felt showcased some promising real world applications. We hope that trend continues too." (Are You a Super Influencer?) http://www.readwriteweb.com/archives/super_influencer.php
"Influencer marketing, (also Influence Marketing) is a form of marketing that has emerged from a variety of recent practices and studies, in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole. It identifies the individuals that have influence over potential buyers, and orients marketing activities around these influencers." (Influencer marketing - Wikipedia, the free encyclopedia) http://en.wikipedia.org/wiki/Influencer_marketing
"1. A power affecting a person, thing, or course of events, especially one that operates without any direct or apparent effort: relaxed under the influence of the music; the influence of television on modern life.
2. Power to sway or affect based on prestige, wealth, ability, or position: used her parent's influence to get the job." (Influencer - definition of Influencer by the Free Online Dictionary, Thesaurus and Encyclopedia.) http://www.thefreedictionary.com/Influencer
"Influence the Influencers. If you’ve hung around in PR circles you’ve heard this phrase. But what does it mean in today’s digital age?" (On Being an Influencer and Marketing as Media | @NewCommBiz) http://www.newcommbiz.com/on-being-an-influencer-and-marketing-as-media/

Zemanta helped me add links & pictures to this email. It can do it for you too.

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Monday, May 30, 2011

Skateboard+Beneteau=Love What a beautiful day! Nice weather, pretty boat. What fun! At Peet's now http://erich13says.posterous.com/skateboardbeneteaulove#comment