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Last year social business came of age as organizations got serious about executing in a new, more interactive and collaborative way. These organizations understand that using social technologies successfully requires both business process adaptation and people that understand how to manage these new social environments – at both a tactical and a strategic level. The conversation is no longer primarily about technology but about doing business effectively in a new communications environment. Community management is a critical element of managing networked environments effectively.
- 2011 State of Community Management from Community Roundtable (socialmediaclub.org)
- Learn Community Management From Leading Practitioners (thesocialorganization.com)
- Community Managers: What They Do, Why You Need Them (informationweek.com)
- Social Software Is Not Enough (informationweek.com)
- Five Findings on Community Management (acquia.com)
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